In a retail pastry and bakery market, saturated with all purpose pastry shops, the cupcake bakery segment in Bulgaria was virtually non-existent. Take a Cake begun its operations in 2011 but approached van Brand with its unique brand name and positioning strategy in late 2010. Take a Cake was focused in producing and marketing of high quality cupcakes and muffins only. They insisted on developing a brand identity that was to be both distinctively different from competitors and convincingly defining the core business values.
READ MORE
DABOV SPECIALTY COFFEE
In late 2014 Dabov Specialty Coffee, then My Gourmet World, was already an established name in Retail and HoReCa Specialty Coffee market. While serving the niche segment with high quality specialty coffee thanks to its state-of-the-art process of selection of green coffee, blending, roasting, and packaging, My Gourmet World faced serious branding issues.
READ MORE
DELMARTE
How do you make a face
lift to an already successful brand? DelmarTe contacted van Brand with a
challenging brief: they felt that the brand name was ok, but the logo needed a
face lift. We agreed that the brand name was viable – it suggested an exotic
mix of tea and art! The visual representation needed a serious attention,
though. The typeface was a good choice but it featured floppy royalty-free clip
art graphic elements.
READ MORE
